Privacy Policy

This Privacy Policy explains how we process personal information provided and collected when you access or use our websites (sites), mobile applications (apps), and any other online services where this Privacy Policy is posted (collectively, our online services). It also explains how we process personal information provided and collected when you interact with us offline (like when you shop in our stores, call our customer service team, or attend our events). 

In this Privacy Policy, personal information means information that relates to an identified or identifiable individual or as otherwise defined under applicable law.

We follow this Privacy Policy in accordance with applicable laws in the places where we operate. In some cases, we may provide supplemental terms specific to certain products and services and separate terms specific to certain regions. Supplemental terms are to be read in conjunction with this Privacy Policy, and region-specific terms apply separately. 

While we strive to manage various privacy laws consistently, some terms, obligations, and rights only apply or may be available to those who live in certain jurisdictions. Use of the term “right” in this Privacy Policy (and any supplements) is not intended to and shall not confer any legal rights or remedies on any person or party, and any such rights or remedies shall only exist to the extent expressly provided under applicable law.  

Employees and job applicants. If you are a Gap Inc. employee, please refer to the Gap Inc. Employee Privacy Policy applicable to you. If you are a job applicant, please refer to our Global Applicant Privacy Policy available by clicking “Privacy Policy Careers” at the bottom of our corporate site (

Notice at collection

While we encourage you to read our full Privacy Policy, this Notice is to provide you with timely notice, at or before the point of collection of personal information, about the categories of personal information to be collected from consumers, the purposes for which the personal information is collected or used, and whether personal information is “sold” or “shared” (as those terms may be defined by applicable privacy laws).

We hope you will use this Notice as a tool when choosing whether to engage with us or to request to limit certain uses of your personal information.

We collect the following types of personal information: 

  • Contact and registration information
  • Order details and payment information
  • Records of purchases and services requested
  • Customer service communications
  • Internet and network activity information
  • Online identifiers (cookies and similar technologies)
  • Content provided in our public forums
  • In-store video and electronic safety and anti-theft information
  • Inferences reflecting interests and preferences 

We collect personal information to:

  • Provide the products and services you purchase and request
  • Respond to your inquiries and provide customer service
  • Operate and improve online services 
  • Personalize online content and experiences
  • Market and advertise
  • Maintain safety in our stores and combat illegal activities
  • Comply with legal obligations

We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.

Request to opt-out of certain uses of your personal information:

We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device (like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services on our online services. 

Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws.

Click the “Your Privacy Choices” link located at the bottom of our websites and within our mobile apps under Customer Service, to opt-out of these uses of your personal information.

Read more about other privacy rights and choices that may be available to you under the  “Your privacy rights and choices” section of this Privacy Policy.

Types of personal information we collect and sources

The types of personal information we collect about you depend on your interactions with us but typically consist of information you provide to us, we generate and automatically collect on our online services, and we receive from other sources.

Please be aware that if you do not allow us to collect certain personal information, we may not be able to provide certain products and services, and some products and services may not be able to take account of your interests and preferences.

Information you provide to us

  • Contact and registration information. We collect contact and registration information when you purchase, exchange, or return products, request services, create a customer account, participate in a Loyalty Rewards Program, redeem promotions, or interact with us for other products and services, such as your name, email address, phone number, billing and shipping address, clothing size and fit preferences, and other information you may choose to provide (like your height, weight, interests and activity preferences, partial birthday, social media handle, preferred language, and your age and gender).
  • Transaction information.  We collect transaction information you provide when you purchase, exchange, or return products, request services, or redeem promotions, such as your order and service details and payment information. We may add to or combine information we have collected about you. For example, we may identify the region you live in so we can show you prices for products in your local currency and improve the accuracy of your shipping address.
  • Communications information. We collect and record communications information and content you provide when you sign-up to receive marketing emails or texts and communicate with us about a customer service issue or to make other inquiries. For example, we collect and record information and content you provide to us over the phone, text, or online chat (you may choose to chat with us anonymously) or when you communicate with us using any other service or communication method. This type of information includes your contact information, the date and time you contacted us, call recordings, the content of your communications, and your communication method.  
  • Customer content. We collect information and content you provide or make available in our public forums (like online message boards, social and wellness community environments, and other forums that do not have a restricted audience) and when you provide feedback or product reviews, respond to surveys, or use features of our services which may require the collection of certain personal information to utilize the features. We also collect information and content when you engage with us on social media (like when you tag us or our products and services or allow us to follow your social media profile). These types of information include any information and content you choose to provide or make available, such as opinions, feedback, preferences, wellness goals, photos, images, and social media profiles and handles.   
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